Every year, millions of people take a trip to beach destinations around the world for a fun vacation with family and friends, parties, or just to get away and relax. However, with each passing year, shorelines at these beaches are inching ever closer to the foot of resorts.
Apart from obvious reasons such as overdevelopment and climate change, little do we know that every time we step foot on a beach, we leave with nearly 3 handfuls of its precious sand.
Yes, even beach lovers like us are slowly taking its sand.
Out of our passion for this immaculate gift of nature, we have created the world's first beach-friendly beach blanket. Lagu aims to be part of the solution by offering beach-goers an environment-friendly alternative to ordinary beach towels. By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in drainages of laundry machines, never to be returned to the beach.