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Every year, millions of people take trips to the beach for fun and relaxation. However, with each passing year, shorelines at our beaches are inching ever closer. While global climate change and rapid development are the obvious culprits, another less apparent factor plays just as big a role in sand depletion – people.


A university study estimates that every beach-goer unintentionally displaces at least three handfuls of sand per day. The rate of natural sand replenishment in beaches simply cannot keep up. Lagu aims to be part of the solution by offering a beach-friendly alternative to the ordinary beach towels. By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in our laundry, never to be returned to the beach.

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