MISSION

KeepCups mission is to encourage the use of reusable cups.  We do this by delivering sustainably made products that are fit for purpose in the context of a positive global campaign that strives to make a difference to how we think about convenience culture. We want to create a global brand and to be one of the organisations that kick-started the demise of the disposable.

 

OBJECTIVE

Through the widespread sales of KeepCup we want cafes to lift reuse rates to 40% reusables in the “to go” environment.  Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour.

 

 

"The KeepCup has been a labour of love so we are just thrilled that people have adopted and used the KeepCup and spread the word right around the world. Well done everyone!" - Abigail Forsyth (Managing Director, KeepCup)